Introduction to 10DLC for Businesses
10DLC (10-Digit Long Code) is a messaging framework enforced by wireless carriers, allowing businesses to send text messages (SMS and MMS) to their customers using familiar, local 10-digit phone numbers, with built-in compliance to industry regulations. It’s a newer, more compliant alternative to other messaging methods, such as short codes, and is designed to support higher message volumes while ensuring carrier trust and customer protection.
Why 10DLC Matters for Businesses
- Professional Messaging: With 10DLC, you can use familiar local numbers to engage with customers—helping build trust.
- Higher Deliverability: Carriers like AT&T and Verizon monitor and prioritize 10DLC messages, meaning your texts are more likely to reach your customers.
- Regulatory Compliance: 10DLC ensures compliance with anti-spam regulations (e.g., TCPA) and prevents your messages from being flagged as spam or blocked.
- Cost-Effective: Unlike short codes, which are expensive and shared across companies, 10DLC is affordable and dedicated to your business.
Benefits for Your Business
- Local Presence: Customers recognize and trust local numbers.
- Engagement: Use text messaging for promotions, appointment reminders, customer support, or order updates.
- Scalable: Send multiple messages without sacrificing delivery quality.
- Compliance with Carrier Rules: Avoid penalties and spam filters by registering your 10DLC campaigns through carriers.
Key Takeaways
- Registration is required: Businesses must register their 10DLC campaigns with carriers to avoid penalties.
- Reputation matters: Carriers monitor message quality, so stick to opt-in messaging and respect customer preferences.
- Flexible use cases: Whether for promotions, reminders, or customer service, 10DLC offers a reliable way to reach your audience directly.
